Simran K.
Field & Channel Marketing Specialist @SOTI
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WORK HISTORY
Field & Channel Marketing Specialist @SOTI
Integrated and direct marketing activity directed at customers, prospects, distributors, and re- sellers as well as with SOTI´s hardware partners. • Exhibit best practices in email marketing and marketing automation to drive revenue and customer acquisition. • Manage demand generation aspects of localized websites and maintain regional micro sites as appropriate. • Execute regional lead generation and nurturing campaigns, programs and events. • Execute online media, email acquisition, affiliate marketing including Sales Force and Pardot. • Plan and manage regional trade shows and events • Maintain SOTI website and/or regional microsites with upcoming event information • Work with SOTI´s PR Manager, as well as with the Regional Sales Director to support local PR opportunities, press releases. • Assist with the management of case study referral program • Assist sales team in the development of actionable, measurable programs for the recruitment of new resellers • Help to develop existing reseller business and support co-marketing activities • Work with sales team and resellers in supporting local shows, lunch-and-learns, etc. • Assist with the rollout out of channel sales training programs as necessary • Coordination of regional channel communications • Report on regional competitive activity with respect to announcements, sales, programs, promotions, and advertising • Assist in developing annual and quarterly regional field marketing plan that aligns with regional sales, corporate marketing, and overall corporate objectives • Assist with the planning and reporting of regional marketing budget, accrual and expenditure within region • Create all PO’s in line with agreed budgets and submit to corporate for approval as per P.O. process
EDUCATION
Birmingham City University
Bachelor's degree, Marketing
ABOUT SIMRAN K.
I’m a proactive and results-driven marketing professional with a passion for creative…
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