Simran Dey
ECommerce Head at Smoor | Ex - Titan Company Limited | IIM Shillong
- Role
- Strategic Head - D2c & Ecommerce at SMOOR Chocolates
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Strategic Head - D2c & Ecommerce
Jan 2025 — Present · Bengaluru, IN
Drive the strategic vision for Smoor’s Direct-to-Consumer (D2C) and ECommerce business, optimizing all digital touchpoints to deliver exceptional customer journeys- Oversee eCommerce operations, enhancing user experience, boosting conversion rates, and accelerating revenue through streamlined digital channels- Lead the Quick Commerce (Qcommerce) strategy, leveraging emerging trends to capitalize on consumer demand- Forge and manage high-impact partnerships with leading digital platforms and stakeholders, amplifying brand presence and expanding market reach- Leverage data-driven insights to craft targeted strategies that maximize customer engagement, drive loyalty, and optimize product offerings- Implement innovative customer retention programs, increasing lifetime value and creating memorable, personalized brand experiences- Collaborate across teams (Marketing, Product, Supply Chain) to ensure the seamless execution of D2C and eCommerce initiatives, aligning strategies with business goals- Lead, inspire, and mentor a results-oriented team, cultivating a culture of creativity, innovation, and high-performance excellence- Own the P&L and budget management for D2C, eCommerce, and Qcommerce, ensuring financial goals are met while driving sustainable growth- Stay ahead of market trends and monitor competitor activities to continuously identify opportunities for digital commerce innovation and expansion.
Education
Indian Institute of Management, Shillong
PGP, Business Administration and Management, General
2019 — 2021
Loreto College Kolkata
Bachelor's of Science, Economics
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