Simra Malik
Consumer and Digital Communications Officer @EE
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WORK HISTORY
Consumer and Digital Communications Officer @EE
London, GB
Analysed campaign performance using Google Analytics, Meta Ads Manager, and CRM dashboards, identifying trends and reportingactionable insights to improve future campaign strategies.•Collaborated with design, SEO, and digital teams to optimise campaign messaging across EE channels,contributing to a 15% uplift inorganic reach and 12% increase in lead conversions.•Produced long-form blog and retail content that simplified complex product details, driving higher content engagement rates andimproving click-through rates on campaign comms by 18%.•Developed targeted email and newsletter campaigns with Mailchimp and CRM platforms (Galahad, Hub Advisor ), achieving 25% higheropen rates and generating qualified digital leads for product renewals and upgrades.
EDUCATION
Institute of Business Management
Bachelor of Science - BS
University of Surrey
Master of Science - MS
ABOUT SIMRA MALIK
I am a marketer who speaks three languages: marketing metrics, memes, and midnight…
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