Simpu Dutta
Marketing Manager at Witan Excel Pvt Ltd | State Level Debate Competition (Rank 2) | National level Drama Competition Winner
- Role
- Marketing Manager at Witan Excel
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Simpu Dutta
Currently, I am working as a Marketing Manager. In this role, I manage the company\'s…
Experience
Marketing Manager
Sep 2024 — Present · IN
Key Result Areas:1)Managing Consumer Business Division (PDU) Marketing Activities PAN India.2)South & North Zone Marketing Activations,Managing reporting & Leading team of 12 Branch Marketing Managers.3)Monitoring Product portfolio performance, conducting profitability analysis, rendering sustained advisory services for securing high ROl and increasing retention levels.4)Applying marketing & advertising strategies for the channel to increase customer acquisition, penetration & revenues.5)Creating a merchandising program that enhanced brand awareness and helped distribution channels disseminate product information to potential clients.Analyzing information & data related to relevant areas for evolving communication strategiesDelivering strong profits and Return onInvestment ROl to the business while leading all activities related to? New product launches: collaterals, teaser campaigns, marketing events? Integrated marketing of offline channels? Experimental, innovative solution & application of novel ideas to achieve results? Planning & Execution of ATL, BTL & Digital Marketing Activities.Creating Marketing Calendar in coordination with Business Heads? Organizing Trade Show, Customer Events, Retailer Meets, Electrician Meets?POP & POS Design, Development & Execution i.e. Brochures, Collaterals, Innovative Displays, Live Displays, Customized Gifts etc? Proper implementation of marketing activities across India through regional marketing team? Analyzing Reports & Tracking ROI?Vendor ManagementAchievement: •Managed “ELECRAMA INDIA “Exhibition at in Greater Noida 22-26 feb Resulting sales increased by 15%.•Managed App Meet at Installation Ceremony in Mumbai in March 15. Resulting Distributor could managed to click 1.5 Crores order from the leads generated during the meet.•Successfully managed Branding 25 cities in west 4 month
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