Simon Wybrow
Corporate Marketing & Demand Generation @Codeless Platforms
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WORK HISTORY
Corporate Marketing & Demand Generation @Codeless Platforms
Poole, GB
Role and responsibilitiesI own the demand generation strategy for a leading iPaaS and business process automation software vendor, providing predictable pipeline across mid-market and enterprise customers while enabling a global partner network. Highlights & Achievements: • Pipeline Growth: Build and execute inbound marketing and SEO strategies that increase qualified pipeline across EMEA and US markets. • Process & Efficiency: Streamlined lead management with automation, cutting operational costs and increasing SQL conversion rates.• Revenue Alignment: Standardise demand gen processes to transition away from legacy MQL models, aligning marketing more closely with sales pipeline and revenue. • Technology & Ops: Evaluated, procured, and implemented new marketing systems to support scale and reporting accuracy. • Content & Brand: Develop and lead content management strategy to support inbound marketing, partner enablement, and digital initiatives. • Global Impact: Support partner channels across EMEA and the US with tailored demand gen strategies, campaigns, and enablement resources.• Cross-Functional Leadership: Partnering with sales, SDR, and commercial teams to drive lead-to-opportunity conversion, including training on social selling.About Codeless Platforms:Codeless Platforms - More than 450 global partners and over 7,500 customers in 45 countries use our Integration Platform as a Service (iPaaS) solution and Business Process Automation Platform to build 100% fit automated processes and reduce costs.
EDUCATION
Buckinghamshire New University
BA (Hons), Business Management
Bournemouth & Poole College of Further Education
Media Communication & Production, Digital Communication and Media/Multimedia
Oxford College of Marketing
CIM - Chartered Institute of Marketing Professional , Marketing
SKILLS
ABOUT SIMON WYBROW
l\'m a B2B marketing leader specialising in demand generation for iPaaS, and business process automation solutions, with over 14 years\' experience driving predictable pipeline growth across mid-market and enterprise organisations in EMEA and the US.I build and scale demand generation strategies that combine inbound, digital, content, and partner marketing. By mapping customer journeys and streamlining lead management processes, I\'ve delivered pipeline growth, reduced operational costs through automation, and increased conversion rates from lead to revenue. Key strengths:• Designing and operationalising global demand generation strategies • Leading cross-functional initiatives with sales, SDR, and partner teams• Implementing modern marketing processes that move beyond outdated MQL models I\'m passionate about evolving demand generation with Al-driven approaches, community building, and data-led decision making marketing is seen and measured as a revenue engine.
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