Simon Uwins
Adjunct Professor @Usc Annenberg School For Communication And Journalism
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WORK HISTORY
Adjunct Professor @Usc Annenberg School For Communication And Journalism
Los Angeles, CA, US
Teaching a masters class on loyalty and branding in today\'s connected world.Bringing a CMO\'s view and experience to the disciplines of marketing and communication.
EDUCATION
University of Oxford
MA, History
SKILLS
ABOUT SIMON UWINS
When I first joined Tesco, a UK Supermarket, Retail was at best a marketing backwater. Rather than images created through the glamour of advertising, retail brands were defined instead by the customer experience, which required a very different approach and skill set to traditional brand management. Ironically, in today’s connected world, this is now the reality for every brand.With the brand defined by customer experience, I quickly learnt the necessity of understanding what customers were thinking and feeling. Every marketing department I’ve run since has been centered on customer insight, and today I’m co-founder of Uwins Research Group, a qualitative research agency.I also learnt to focus on inspiring customer loyalty as a key business driver, pioneering Clubcard marketing (Tesco’s acclaimed loyalty program) and utilizing the data it provided to improve the experience for customers. Today, I help businesses and brands unlock the power of customer loyalty to drive growth.And I learnt how to engage an entire business in delivering a great customer experience to define the brand. As CMO for Tesco UK, this enabled me to mobilize the entire company behind a singular philosophy, Every Little Helps, which resulted in 4 years of the highest comparative sales growth Tesco had ever seen.The approach I developed underpins the Masters course on branding and loyalty I teach at USC Annenberg School of Communication, to inspire a new generation of marketers. I’ve published a book on the subject, Creating Loyal Brands.(2014), and also given several keynote speeches, including Brandworks University and Shopper Insights.And it underpins both Uwins Research Group and my work as a branding and loyalty consultant.If you need help unlocking insights and growing your brand, email me at s••••@simonuwins.comSpecialties: Brand Strategy, Customer Insight, Customer Loyalty, Integrated Marketing, Cross-functional Leadership, Public Speaking
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