Simon Thorneycroft

About Simon Thorneycroft

Perspective is an independent brand packaging design agency founded in 2005, specializing…

Experience

1. Founder and Creative Director

   Perspective Branding

   Jul 2005 — Present · San Francisco, CA, US

   Simon, an Englishman, began his career in London working for Landor. He worked on corporate identity, retail environments and ultimately consumer packaging where he has spent most of his career. In Simon moved to Landor San Francisco, where he led creative teams for Pepsico International, Suiza Foods and Frito-Lay North America business. In 2003 Simon relocated to Spain as Creative Director to rebuild a depleted Landor office - focusing on building new client relationships and creating a full working studio offer. Although based in Madrid, Simon also was responsible for a creative team in London (upon winning a multi-agency pitch for Royal Numico), leading all creative work and co-managing the account across Europe. In 2005 Simon left Landor and moved back to Bay Area to found Perspective: Branding.Whilst focused on the US market, Simon brings a unique global perspective to all his projects blending strategy with design to create powerful products and brands for: Pepsico, Kraft, Danone, United Dairy Farmers, United Bisuits, Nestlé, Pepsico, Mike’s Hard Lemonade, Mission Foods, Wise Snacks, Whitewave Foods, Sugar Foods and Dymatize Nutrition.

Skills

• Brand Architecture
• Advertising
• Adobe Creative Suite
• Branding & Identity
• Creative Strategy
• Art Direction
• Brand Development