Simon Schaffer-Goldman

About Simon Schaffer-Goldman

Before entering my role as Case Paper’s CMO, I worked as a Farm Hand for a sheep farm in New Zealand, studied photography at the International Center of Photography and worked as a Project Manager for a display fabrication and installation company. I was very pleased to discover that my purpose and passion was right in front of me the entire time.Case Paper has been in my family for three generations. As a kid, I used to accompany my dad to the office regularly. If I wasn’t helping out by stuffing envelopes and licking stamps, you could find me climbing giant paper rolls in the warehouse. I’ve grown up in the paper business and watched it evolve dramatically over the years. We live in a digital world, so where does a paper company fit in?For me, it’s simple. My primary goal is to help Case Paper evolve with the industry. That includes developing a strategy to build out our specialty paper business, focusing on packaging and innovative paper solutions. This new focus has afforded us numerous opportunities for growth and new partnerships.At Case Paper, we are a collaborative and flat culture. We have a staff of loyal company experts, many of whom have been at Case Paper for decades. While many of our competitors are consolidating and being bought out, we remain one of the few privately held companies in the industry. With a flat company structure and a desire to grow and evolve, I often say that our competitors are like a cruise ship, while we are a speed boat. For us it’s not just about paper, it’s about people. We are building something meaningful. I like the idea that what we create today is laying the foundation for the fourth generation of leadership. If you are interested in long term opportunities with Case Paper, feel free to drop me a line. If you are interested in partnering with a real paper merchant that will treat your company like an extension of our own organization, please reach out at s••••••••@casepaper.com.

Experience

1. Advisory Board & Founding Member

   Cmo Huddles

   Oct 2020 — Present

   Bringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness.

Education

• Muhlenberg College

  BA, Sociology

  2002 — 2006

• Stanford University Graduate School of Business

  Vistage executive leadership program

  2018 — 2019

Skills

• Account Management
• New Business Development
• Packaging
• Sales Management
• Sales
• Key Account Management
• Salesforce.com
• Customer Service
• Offset Printing
• B2b
• Marketing Strategy
• Cross-Functional Team Leadership
• Market Research
• Product Development
• Strategic Planning
• Marketing Communications
• Digital Printing
• Strategy
• Advertising
• Negotiation
• Management
• Purchasing
• Trade Shows
• International Sales
• Direct Marketing
• Contract Negotiation
• Product Marketing
• Forecasting
• Key Account Development
• Lead Generation
• Team Building
• Business Development
• Business-to-Business (B2b)
• Marketing
• Packaging Design