Simon Masih
Senior Legal Counsel @Synamedia
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WORK HISTORY
Senior Legal Counsel @Synamedia
London, GB
Synamedia is the world’s largest independent video software provider. In my role, I serve as a senior legal partner, managing high-stakes commercial and technology legal matters across global markets.Key Responsibilities & Impact:• Lead legal negotiations for complex, multi-million dollar agreements involving SaaS, cloud transformation, and video security solutions.• Advise senior stakeholders on legal risks associated with global product deployments and emerging technology trends in the streaming and broadcast space.• Streamline commercial contract processes to reduce friction in the sales cycle while ensuring robust IP and data protection.• Collaborate with cross-functional teams (Engineering, Sales, and Product) to align legal strategy with business growth targets.• Manage complex regulatory and compliance frameworks across multiple international jurisdictions.
EDUCATION
St Philip's Roman Catholic Sixth Form College
A Level - Physics, Chemistry and Biology
Kingston University
LLB, Law
Holyhead School
8 GCSE's ( including Mathematics and English)
City St George’s, University of London
Bar Vocational Course
SKILLS
ABOUT SIMON MASIH
I am a Senior Commercial and Technology Lawyer with over 20 years of experience navigating the complexities of the global tech landscape. My career has spanned the evolution of the industry—from the early dot-com boom to the current frontiers of cloud-based streaming, AI, and advanced video security at Synamedia.Having trained as a Barrister, I bring a unique dual perspective to my commercial work: the forensic precision of a litigator combined with the pragmatic mindset of a business-enabling advisor. I specialise in negotiating high-value, multi-jurisdictional contracts that protect assets while driving revenue.At Synamedia, I focus on the legal frameworks that power the future of entertainment and advertising technology. My goal is always to bridge the gap between complex legal requirements and agile commercial objectives.Core Competencies:• Complex Software Licensing (SaaS/PaaS)• International Outsourcing & Managed Services• Data Privacy, GDPR & Information Security• Intellectual Property Strategy & Protection• Dispute Resolution & Risk Mitigation• Strategic Commercial NegotiationsI am passionate about the intersection of law and innovation.
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