Simon Lucas

About Simon Lucas

I’m a music and event fanatic. Maybe it’s because my parents always played music in the…

Experience

1. Marketing & Global Partnerships

   Rolling Loud

   Oct 2024 — Present

   Launched Rolling Loud University: Expanding the RL footprint accross college campuses in Florida + CaliforniaInitiatives include-10 Frat party partnerships leading up to RLMIA24 -250 student ambassadors across 5 major California College Campuses USC, UCSD, SDSU, UCLA, UCI in 28 days -Partnered with top USC sorority to create content promoting festival and RL Merch -Rolling Loud themed, Night club takeovers at ALL major college venues in Florida including The Tally Strip (FSU/FAMU), Bounce House (UCF), Knight Library (UCF), Ivy Rose (USF)- Led partnership with Barstool FSU to implement RL merch giveaway during Halloween content.(250k Views)- Led Partnership with USC Iovine and Young Academy to promote festival to student body - Led UCLA OSFL Partnership promoting festival to ALL students in a frat or sorority at UCLA+ WAY MORE- Led social partnership with Barstool Sports promoting festival across ALL Florida + California college accounts reaching over college students. Most successful ad campaign on Barstool college affiliate pages- Pitched, organized and lead on Loud Aid Wildfire Benefit Relief Concert at Kemistry. Sold out in 38 hours generating $25k. Worked directly with Co/Founder to book talent. Managed R.O.S. and all artist relations with 7 total acts- Developed new social strategy that generated over 45M views on RL Instagram during RLCA25- Pitched and designed Only In Dade Ticket Giveaway Most commented post on RL account - 17k comments- Led partnership with Sole Fest LA - The #1 Sneaker Convention in the World. Promoting brand on site, DJ making announcements about RLCA25 every 30 mins.