Simon Krystman
Co-founder @12ronnies
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WORK HISTORY
Co-founder @12ronnies
Co-Founder | 12RonniesI help experienced professionals validate startup ideas before they build.What we do:• 12-month part-time Academy (first cohort launching 2026)• Customer-first validation framework: discovery, experiments, positioning, early GTM• Community of 2,500+ founders, mentors, and professionals• 450+ people mentored | 152 assessments completedCurrent focus:• Building a partner-led pipeline via outplacement firms, exec coaches, and MBA/executive education networks• Using assessments to route people into the right path: employment vs fractional vs entrepreneurshipAcademy:
EDUCATION
University of Essex
Bachelor of Applied Science (BASc), Biological and Medicinal Chemistry
SKILLS
ABOUT SIMON KRYSTMAN
35+ years launching startups as a non-technical founder.Now I help mid-career professionals validate an idea and find first customers before they build.The pattern I kept seeing: most founders fail before they build anything, because they build too early and validate too late.So I now focus on one thing: helping experienced professionals become confident, customer-first entrepreneurs.WHAT I DOI run 12Ronnies, a community of 2,500+ founders and professionals, where we help mid-career professionals (typically 40s/50s) transition from employment into entrepreneurship using a practical validation framework.I\'ve mentored 450+ founders and professionals through idea validation, early customer discovery, and launch.I teach founders how to test demand, find early customers, and avoid wasted build cycles — before spending a penny on development.WHO I\'M LOOKING TO MEET1) Mid-career professionals in the UK/US considering entrepreneurship (or recently made redundant)2) Referral partners: outplacement firms, executive coaches, MBA/executive education communities3) Corporate leaders (HR, L&D, Innovation) exploring \"internal entrepreneurship pockets\" to turn AI disruption into innovationIf you\'re in one of those buckets, start here:Career transition assessment: https://simon-lwl2wxqq.scoreapp.com/Professional entrepreneur program: just message me \"ASSESSMENT\" and tell me your situation.
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