Scimoni Yerlla

About Scimoni Yerlla

I am a results-driven marketing professional with a Postgraduate Program in Digital Marketing and a Bachelor’s in Mass Media (BMM). My expertise spans across brand communications, PR, social media management, and creative content execution, with a strong focus on delivering impactful campaigns.Skilled in photography and designing engaging social media creatives, I enjoy bringing ideas to life through visuals and storytelling. Over time, I’ve managed influencer collaborations, secured media coverage, and executed end-to-end campaigns that have strengthened brand visibility, driven measurable engagement, and built credibility.I believe in balancing creativity with strategy, crafting brand stories that not only look good but also deliver measurable results and long-term growth.

Experience

1. Marketing Manager

   Vblitz Communications

   Jan 2024 — Present · Mumbai, IN

   Strategic Fashion PR & Influencer Marketing professional with 6+ years of experience in digital reputation management, brand storytelling, and creator-led campaigns.I specialize in building culturally relevant brand narratives through influencer collaborations, structured campaign execution, and data-driven performance tracking. I have led influencer strategies managing 100+ macro and micro creators across fashion and lifestyle, ensuring strong brand alignment, seamless coordination, and measurable engagement.With a strong foundation in Online Reputation Management at Nykaa, I bring deep expertise in sentiment analysis, crisis communication, and digital perception strategy. My experience spans influencer sourcing, creator negotiations, campaign tracking, celebrity shoot coordination, and cross-functional stakeholder management.I thrive at the intersection of strategy, creativity, and analytics helping brands translate conversations into impact.

Education

• Digital academy 360

  Postgraduate Degree, Digital Communication and Media/Multimedia

• M.V.L.U Collage Mumbai

  B.M.M, Advertising

  2016