Simon Grendene
Brand Designer & Design Director | Helping Brands Tell Their Story
- Role
- Co Creative Lead Artist at Asvp Studio
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Simon Grendene
Simon is a Swiss-born designer and creative based in New York. He helps breakthrough…
Experience
Co Creative Lead Artist
Oct 2009 — Present · US
Co–Creative at ASVP Studio, a Brooklyn-based art and design collective specializing in experiential activations, co-branding, advertising, and large-scale public artworks. With a strong focus on culturally-driven brand collaborations, I co-lead environmental design and brand storytelling across both digital and physical spaces—merging art, commerce, and culture.We’ve created immersive experiences for global brands through murals, activations, capsule collections, and branded environments.Notable collaborations include: • Starbucks – Led a co-branded partnership reimagining the brand\'s Hudson Yards storefront with custom exterior and interior artwork. • agnès b. – Designed a capsule collection that sold out globally, alongside curated retail and event experiences. • Spotify – Created 24 music venue-themed murals at their NYC headquarters, bringing music culture into the workspace. • Swatch – Developed a capsule watch collection blending visual art with consumer product design. • Viacom / Gibson USA – Collaborated with Rick Nielsen (Cheap Trick) and Mike McCready (Pearl Jam) on bespoke Les Paul guitar designs to support music education initiatives. • Essex Crossing NYC – Created New York City’s largest mural sq ft), selected from over 85 global submissions.Clients: Spotify, Starbucks, Swatch, agnès b, Nike, Heineken, Gibson USA, Viacom, Safe the Music Foundation, Essex CrossingSectors: Consumer Goods, Fashion, Luxury Goods, Entertainment, Hospitality, Tech, Spirits, B2B, D2C Channels: Experiential, Environmental Design/ Large-Scale Installations, Branded Content, Partnerships, Branded Content, Digital
Education
Liceo Artistico
Matura, Liberal Arts / Languages / Fine Art / Sculpture
ArtCenter College of Design
BFA, Graphic Design / Motion Graphics / Advertising
Skills
- Logo Design
- Advertising
- Corporate Identity
- Typography
- Creative Direction
- Creative Strategy
- Concept Development
- Art Direction
- Adobe Creative Suite
- User Experience
- Visual Communication
- Graphic Design
- Interaction Design
- Brand Development
- Integrated Marketing
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