Simone Simonetti
Area Manager @Ligra Ds
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WORK HISTORY
Area Manager @Ligra Ds
Vigolzone, IT
I lead the strategic development of the sales organization across the Italian market, overseeing a multi-channel ecosystem of resellers and direct agents. I define and execute the National Educational Market strategy, with a strong focus on large-scale Public Administration initiatives and Professional AV solutions, driving sustainable growth in complex and highly regulated environments.I steer revenue growth through a value-driven, consultative sales model, ensuring effective pipeline governance and direct engagement with key stakeholders and decision-makers. I am accountable for end-to-end go-to-market execution, aligning commercial strategy, channel enablement, and partner performance to maximize market impact.I also lead the Italian go-to-market strategy for Helgi-branded solutions, shaping product positioning and channel activation through Esprinet to accelerate sales traction, expand market penetration, and strengthen brand equity within the professional AV and B2B segments.With over 17 years of experience in the electronics and B2B sectors, I drive continuous optimization of sales processes and long-term value creation. This strategic approach has delivered consistent revenue growth, doubled the active customer base (+104%), and enabled the successful execution of hundreds of national and EU-funded projects (PON, FESR, PNRR, POC, PN), contributing to the consolidation of market leadership in the Educational sector.
EDUCATION
Università di Pisa
Scienze Giuridiche
Ilsole24ore business school
Budget, reporting & performance management.
Il sole 24 ore business school
Master24, Marketing & Communication
Dale Carnegie Training, Milan
Coaching
British school
CAE, C1 level
Istud Business school, Milano
Certificate, Promotion and sale of commercial solutions
ITC "C. Piaggia"
Diploma, Accountant and commercial expert
SKILLS
ABOUT SIMONE SIMONETTI
With 17 years of experience driving growth for global market leaders like Apple and Bose, I have built a career defined by turning complex market challenges into measurable revenue. My expertise spans the entire sales ecosystem—from on-the-ground territory management and store-level advocacy to high-stakes national negotiations at the C-suite level.Career Highlights & Impact:Strategic Growth: At Bose, I transitioned from managing regional territories to leading the commercial strategy for Italy’s retail giants, including Unieuro, Euronics, and Comet, consistently hitting margin and product-mix targets.Business Scaling: Currently at Ligra DS, I am driving significant revenue growth by navigating the complexities of PNRR and FESR funded projects, managing hundreds of simultaneous initiatives with precision.Sales Enablement: Beyond hitting targets, I have a proven track record of elevating team performance. My \"ad interim\" leadership in communications and my role in training Apple \"iPhone Masters\" demonstrate my ability to translate technical product value into winning sales scripts.Core Competencies:Negotiation: Annual agreements, JBP (Joint Business Planning), and P&L management.Channel Strategy: Expertise in B2C, B2B, and BiR channels within the Telco and Consumer Electronics sectors.Project Leadership: Managing large-scale public tenders and government-funded digital transformation projects.Relationship Management: Building long-term loyalty with national chains and independent specialized resellers.I thrive in high-pressure environments where innovation is the standard. I am not just a sales manager; I am a business partner dedicated to ensuring that both the brand and the client win.
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