Simon Escutia

About Simon Escutia

CONSUMER ORIENTED // CREATIVE PROBLEM SOLVER // RESULTS DRIVENConsumerist with over 10 years of experience creating and implementing consumer led strategies that balance consumer insights with enterprise business objectives and macro trends to identify new product, marketing, and consumer opportunities. I excel by leveraging my strong business acumen, my ability to analyze and understand consumer behavior, and problem-solving know-how to craft compelling stories that help my cross-functional partners understand the who, what, when, where, and why of our opportunities.

Experience

1. Principal, Basketball Insights & Analytics - Jordan Brand

   Nike

   Sep 2025 — Present

Education

• Indiana University - Kelley School of Business

  Master of Business Administration (M.B.A.), Marketing, Corporate Innovation and Entrepreneurship

  2012 — 2014

• University of Rochester

  Bachelor of Science (B.S.), Applied Mathematics

  1999 — 2003

Skills

• Quantitative Analytics
• Team Leadership
• Collaboration
• Project Planning
• Marketing
• Project Management
• Analytical Skills
• Teamwork
• Forecasting
• Digital Marketing
• Strategy
• Cultural Awareness
• Brand Management
• Cross-Functional Team Leadership
• Creativity
• Marketing Strategy
• Internal Audit
• Listener
• Business Analytics
• Product Innovation
• Management
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Communication
• Intrapersonal Skills
• Photoshop
• Analysis
• Data Modeling
• Problem Solving
• Program Management
• Self-Starter
• Consumer Insights
• Data Analysis
• Microsoft Office