Simone Golia
Digital Marketing Acquisition Manager @Telepass
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WORK HISTORY
Digital Marketing Acquisition Manager @Telepass
Milan, IT
Own €9M+ annual digital media budget across programmatic, search, paid social and CRM channelsLed end-to-end creation of new digital sales channels: marketplace and eCommerce platforms, from architecture and offer definition to tracking, advertising activation and retail readinessDrive digital transformation initiatives: AI-powered media buying, UX optimization frameworks and advanced performance dashboardingImplement full-funnel acquisition strategy integrating DV360, Amazon DSP, Meta and Google AdsRun structured A/B testing on targeting and landing pages to improve conversion efficiency and learning velocityAct as central connector between marketing, tech partners, agencies and internal stakeholders, ensuring execution speed and operational excellenceLeverage AI-driven tools to scale creative production workflows and enhance media buying efficiency
EDUCATION
IULM University
Laurea triennale, Comunicazione, Media e Pubblicità
SKILLS
ABOUT SIMONE GOLIA
I help brands turn media investment into measurable business growth. With 10+ years across agency and brand environments, I\'ve built and led full-funnel digital strategies that combine programmatic, search, paid social and CRM — always anchored to data and performance outcomes. At Telepass, I own a >€10M+ media budget and lead the creation of new digital sales channels — from marketplace architecture and eCommerce platform setup to UX optimization and advanced performance dashboarding. I drive digital transformation from the inside: onboarding AI-powered buying tools, scaling creative production workflows and aligning tech adoption with commercial goals. My background at Dentsu gave me deep hands-on expertise in AdTech adoption (DSPs, ad servers, attribution), team leadership and client strategy — across Telco, Fashion, Retail and Entertainment verticals. What drives me: translating technical complexity into commercial impact, building scalable systems and pushing performance beyond the obvious levers.Performance Marketing · Programmatic · DV360 · Amazon DSP · Ad Tech & Measurement · Full-Funnel Strategy · eCommerce · Marketplace · Digital Transformation · AI Adoption · Team Leadership · A/B Testing · Data-Driven Decision Making · UX Optimization · Dashboarding
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