Simone Cassidy
Co-Founder at Vivoro | Transforming How Modern Wellness is Delivered | Building wellness programs that make science simple, care accessible, and results sustainable.
- Role
- Director, Clinical Strategy and Practice at CenterWell Senior Primary Care
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Simone Cassidy
I’m a healthcare executive turned wellness entrepreneur with 20+ years in the field, now co-founder of Vivoro. My passion is redefining health care as warm, personalized concierge telehealth – blending medical expertise with holistic wellness so that every individual can confidently pursue their well-being. I’ve seen firsthand the barriers in traditional clinics, and I’m determined to break them down by empowering patients through approachable and personalized virtual care.My specialties include innovative, science-backed therapies – from GLP-1 weight loss programs to comprehensive hormonal health support – delivered in a compassionate, judgment-free environment. At Vivoro, our mission is to make high-quality virtual healthcare warm, approachable, and accessible for all. We unite expert telehealth consultations, supportive community, and personalized lifestyle guidance to help members achieve their goals in weight management and hormonal balance. As Co-Founder, I lead our team in blending clinical expertise with empathy, ensuring every member feels heard, supported, and empowered on their wellness journey.Areas of Focus- GLP-1 Weight Loss & Metabolic Wellness – Guiding patients through GLP-1 peptide therapy for safe, effective weight management- Hormone Health Support – Balancing sexual health, menopause, perimenopause, testosterone, and other hormonal issues with personalized care plans- Telehealth & Concierge Medicine – Making wellness convenient and inclusive via virtual “house call” healthcare- Holistic Wellness Coaching – Integrating nutrition, fitness, and mindfulness for whole-person health. My Why: I believe everyone deserves to feel confident and supported in managing their health — free from stigma, empowered with knowledge, and backed by a compassionate community. If you’re curious how Vivoro can help ignite your wellness journey, let’s connect! Visit vivoro.com or follow Vivoro’s LinkedIn page to learn more about our telehealth wellness revolution.
Experience
Director, Clinical Strategy and Practice
CenterWell Senior Primary Care
Jul 2023 — Present · National, US
As a healthcare executive on the Clinical Excellence team at CenterWell, I lead a team responsible for operationalizing specialty care across our national footprint and integrating value-based care partners into our network to drive improved clinical outcomes for our senior population. My work bridges program design, vendor diligence, and AI integration—ensuring clinical innovation translates into measurable quality and access improvements. I’m passionate about building scalable frameworks that enhance both patient and clinician experience, aligning operational execution with evidence-based care delivery. With 17 years of experience in healthcare administration and a foundation in Lean Six Sigma and Change Management, I bring a pragmatic, data-driven approach to transforming care models and leading teams through complex change.
Education
Devmountain
Badge in Full Stack Web Development, Web Development
2017 — 2017
Institut Linguistique Adenet
Certificate, French
2009 — 2009
Flagler College
Bachelor of Arts, Business Administration, Sociology
2005 — 2008
University of Florida
Master of Health Administration
2010 — 2012
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