Simone Bailey

WORK HISTORY

EDUCATION

SKILLS

ABOUT SIMONE BAILEY

Proven product marketing leader with 20 years of experience driving customer acquisition, pipeline growth, and revenue impact in technology, SaaS and services markets. Strong foundation in data and analytics, having started a career in data warehousing and analytics consulting, providing deep technical acumen to product marketing strategy. Expertise in digital marketing, demand generation, and go-to-market (GTM) execution, with a track record of launching and scaling SaaS solutions. Adept at crafting high-impact marketing campaigns, optimizing funnel performance, and aligning sales and marketing to accelerate growth.Key Highlights:Led end-to-end product marketing efforts, including portfolio definition, offering development, market positioning, messaging, and launch strategies for SaaS solutions.Skilled in cross-functional collaboration, working closely with sales and product teams to drive customer acquisition and ‘land and expand’ strategies.Designed and executed demand generation strategies that consistently exceeded pipeline and revenue targets, leveraging multi-channel campaigns, ABM frameworks, and data-driven optimization.Reimagined brand, websites and digital assets to improve traffic, engagement, and conversion rates, ensuring alignment with business goals.Built and led high-performing marketing and BDR teams, fostering a culture of innovation, collaboration, and results-driven execution.Strong analytical mindset with expertise in marketing automation, CRM platforms, and performance tracking to refine campaign effectiveness.Extensive healthcare and life sciences industry experience.