Simone Attili

Global Marketing Manager @Imperial Brands PLC

Bristol, GB

Key Responsibilities:• Develop consumer engagement playbook and toolkit for relevant consumer segments and / or markets.• Develop new ideas and frameworks for consumer engagement (omnichannel touchpoints) for market environments and consumer types / segments.• Create implementation guidelines in collaboration with Tier 1 markets and/or Tier 2 lead market ready for localisation for tier 2 and 3 markets.• Collaborate closely with Regional Marketing/Clusters / Markets to ensure full understanding and application of consumer engagement techniques and implementation guidelines.• Collaborate with Insights to get access to consumer metrics and market intelligence.• Use brand activation and identity guidelines developed by brand teams as well as best practice guidelines from the activation CoE to create most impactful toolkits that will enable best consumer experience and ROI.

ESSEC Business School

Master of Science - MS, Business Administration and Management, General

Istituto Tecnico Commerciale Vincenzo Arangio Ruiz

IT Technician “A Level” Diploma., Information Technology

SAE Institute

Bachelor of Science (BSc), Audio Production–Sound Engineering

Luiss Business School

MIM, International Management