Simone Tausend
Global Consumer Insights Team Lead Femcare @Essity
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WORK HISTORY
Global Consumer Insights Team Lead Femcare @Essity
EDUCATION
Justus Liebig University Giessen
MA International Business Studies, Intercultural Communication & Language
Macquarie University
Undergraduate Studies: Business Studies, Cultural Studies, Italian
SKILLS
ABOUT SIMONE TAUSEND
With over 15 years’ experience in FMCG and Personal Care marketing insight and innovation, working both in local and global functions, my journey has been driven by an unwavering curiosity and a determination to make a difference in people’s lives. My expertise spans qualitative, quantitative, observational, cultural, DIY, and AI-powered research, uncovering new perspectives and creative solutions. I provide strategic consulting for senior stakeholders, while nurturing high-performing research teams to help them realise their full potential.I thrive on building meaningful connections—across people, brands, and ideas. In my career, I’ve helped shape brand and innovation strategies by combining market knowledge with data, always putting consumers first. I turn global insights into practical approaches that drive growth and strengthen brands.
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