Simone Tausend

Global Consumer Insights Team Lead Femcare @Essity

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2024 — Present

Global Consumer Insights Team Lead Femcare @Essity

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EDUCATION

N/A

Justus Liebig University Giessen

MA International Business Studies, Intercultural Communication & Language

N/A

Macquarie University

Undergraduate Studies: Business Studies, Cultural Studies, Italian

SKILLS

Market ResearchBrand EquityQuantitative ResearchMarketing ResearchBrand InnovationStrategyMarketingIntegrated MarketingShopper MarketingBrand DevelopementConsumer InsightBrand CommunicationBrand ArchitectureFmcgBrand DevelopmentSegmentationConsumer BehaviourAdvertising ResearchFocus GroupsQuestionnaire DesignInnovationGlobal BrandingQualitative Research

ABOUT SIMONE TAUSEND

With over 15 years’ experience in FMCG and Personal Care marketing insight and innovation, working both in local and global functions, my journey has been driven by an unwavering curiosity and a determination to make a difference in people’s lives. My expertise spans qualitative, quantitative, observational, cultural, DIY, and AI-powered research, uncovering new perspectives and creative solutions. I provide strategic consulting for senior stakeholders, while nurturing high-performing research teams to help them realise their full potential.I thrive on building meaningful connections—across people, brands, and ideas. In my career, I’ve helped shape brand and innovation strategies by combining market knowledge with data, always putting consumers first. I turn global insights into practical approaches that drive growth and strengthen brands.

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Simone Tausend — Global Consumer Insights Team Lead Femcare at Essity in Munich, DE | Unifers