Simone Sacchini
Global Content Manager @Henkel
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WORK HISTORY
Global Content Manager @Henkel
Düsseldorf, DE
Working on a project to incorporate GEN AI into internal content production processes- Identifying content and SEO requirements for the relaunch of the website - Developing the new website\'s structure and content strategy- Coordinating content production for the launch of the new website- Improving UX (e.g, location of CTAs and forms)- Driving the audit of the entire Henkel Adhesives\' website and testing different content approaches- Creating content guidelines to standardize overall content production and to ensure targets\' achievement- Developing templates and copybooks for various page-types- Increasing content production efficiency, by optimizing the ways content producers, editing teams and SEO agency work together- Educating content producers and identifying content optimization opportunities (e.g, identifying pages with high traffic and high bounce rate and re-work them to boost overall website\'s results)
EDUCATION
Università di Pisa
Specialistic Degree in Philosophy, Bioethics/Medical Ethics
University of Camerino
Master: “Content Management & Publishing 2.0”
Università di Pisa
Bachelor's degree in Philosophy, Bioethics/Medical Ethics
SKILLS
ABOUT SIMONE SACCHINI
Currently working on a project to incorporate GEN AI into internal content production…
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