Simone R.

Brand Strategist Consultant @Grodan101

I lead a brand consultancy trusted by global clients like Johnson’s Baby and Grodan (a ROCKWOOL company), the largest cannabis manufacturer in California, and startups across wellness, food, and lifestyle.I help teams understand what truly moves their audience and turn that insight into messaging, storytelling, and design systems that drive connection and growth.I’ve partnered with creative teams, founders, and marketing leaders to shape brand architecture, develop personas, craft messaging frameworks, and build digital journeys that reflect meaning and performance.Industries servedHealth and wellness, food and beverage, green energy, education, hospitality, beauty, fitness, aviation, subscription services, B2B, and lifestyleSelected projects• Assisted the Johnson’s Baby creative team during a global reputation challenge, contributing to messaging and tone alignment work• Contributed to persona research and messaging strategy for Grodan, supporting product marketing across 70+ countries• Repositioned a California cannabis portfolio, aligning messaging across five key B2B personas and supporting $3.4M in new revenue• Crafted storytelling, user journey, and visual identity for a meal subscription startup and a Brazilian coffee brand