Simone Grau
Senior Manager App Acquisition & Ecommerce Performance Manager @Douglas
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WORK HISTORY
Senior Manager App Acquisition & Ecommerce Performance Manager @Douglas
Function between business, marketing, controlling, and regional stakeholders across marketsResponsibility for planning, steering, and controlling the performance marketing budget in line with efficiency and sales objectives. Responsibility within a matrix organization for performance marketing in close collaboration with specialized channel teams.Strategic and operational steering of international performance marketing and app acquisition initiativesCoordination and alignment of internal teams and external partners to ensure consistent execution and performance focusOngoing performance monitoring, reporting, and derivation of optimization measures for stakeholders
EDUCATION
Zuyd University of Applied Sciences
Bachelor of Business Administration - International Business, Strategic Marketing
Anglia Ruskin University
Double Degree Programm, International Business
Eijkhagen College
VWO, Pre university education
SKILLS
ABOUT SIMONE GRAU
Senior Manager App Acquisition & Digital Marketing | DOUGLAS
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