Simone Arduini
Senior Marketing Manager @PLAION
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WORK HISTORY
Senior Marketing Manager @PLAION
Munich, DE
Led marketing strategy efforts for 15+ and indie titles, collaborating with PlayStation, Xbox,Nintendo, and Steam to maximize reach and revenue- Partnership management of ATL and High Impact Placement partners, including budget allocation and paid campaigns execution- Drove a double-digit % increase in digital sales through data-driven analysis- Developed global GTM plans to drive engagement and conversion for major gamelaunches(e.g, Kingdom Come Deliverance 2, Dead Island 2, Payday 3, System Shock)- Spearheaded the development of internal tools for channel management & budgettracking, streamlining operationsand enhancing efficiency- Led 1st-party merchandising strategies to enhance discoverability and drive salesacross digital storefronts- Portfolio highlights:
EDUCATION
Università Bocconi
Master of Science, Management
Università Bocconi
Bachelor, International Economics and Management
SKILLS
ABOUT SIMONE ARDUINI
Strategic marketing professional with 15+ years of experience in gaming, digital media, and tech, driving revenue growth through brand strategy, digital distribution, and go-to-market execution.Core Skills: Marketing Strategy | Go-to-Market Execution | Brand Management | Partnerships | Performance Marketing | Budget Optimization | Digital Growth | Data Analytics | Leadership | Gaming & Entertainment | Cross-Functional Collaboration
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