Simon Conder

Global Brand Marketing Director @Navico Group

Southampton, GB

Marketing responsibility for the Lowrance brand, globally. My focus is in creating, managing and executing Brand Strategies, mainly through B2C, but also via B2B channels across the full customer and end user journeys across AMER, EMEA and APAC. I create, plan and execute new product launches, along with product, promotional and brand campaigns that drive brand power across acquisition, consideration, conversion and retention. This includes managing and executing Performance Marketing, Digital, Media, CRM, Trade, Social, Sponsorship and Content strategies alongside regional marketing teams. I work closely with the product teams to define and align GTM plans, product portfolios and life-cycles, and with the sales and service teams to proactively support channel and customer needs, for our brands to deliver their core business objectives and targets globally.

Southampton Solent University

Marketing & Leisure Management, Marketing/Marketing Management, General

Allhallows School

A Levels - History & Geography, GCSE's