Simon Morris
Founder and Owner @Steels Fitness Limited
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WORK HISTORY
Founder and Owner @Steels Fitness Limited
An online fitness site that specialises in Strength and Conditioning Training programmes and Retreats to help improve performance.
EDUCATION
University of Warwick - Warwick Business School
Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT SIMON MORRIS
Strategic Business Leader | NED and Coach | Growth & Exit SpecialistI build sustainable value through disciplined growth, creative problem-solving, and calm leadership—combining financial mastery, well-being, and meaningful communication to create positive impact.With over 30 years of experience as a entrepreneur, I have built, scaled, and exited multiple businesses across diverse sectors, including sales and marketing, mail-order, coffee, retreats, and ready-made cocktails. I have successfully raised capital, driven commercial growth, and navigated complex transactions, both as an executive and an advisor. I am a great believer in a holistic approach integrating financial acumen, operational excellence, and the human elements of leadership— so businesses can succeed commercially but also foster sustainable, high-performance cultures.Business Growth & Commercial Success.Raised over £1.7m in investment to launch and scale a mail-order business.My sales and marketing initiatives have generated over £1m in contact lens sales, driven the distribution of over six million litres of bottled water, opened new markets for leading snack brands as well as executing strategies that expanded sales and distribution for pet and veterinary brands.Strategic Leadership & Non-Executive Experience.As a seasoned non-executive director, Advisor for Boardroom Advisors, I bring governance, commercial insight, and a strategic growth mindset to the boards I serve. I have chaired one of Sport England’s active partnerships, providing leadership and oversight to drive engagement and impact. Additionally, I serve as a NED on the catering board of one of the Great Twelve Livery Companies.Executive Coaching & Mentoring.A qualified Master Practitioner in Neuro-Linguistic Programming (NLP) and Motivational Map coach I combine deep business expertise with advanced coaching techniques to support executives, leadership teams, and business owners. I work alongside leaders to clarify objectives, build robust strategies, and ensure accountability for achieving transformational business outcomes.As an active mentor, I provide hands-on support for business owners navigating critical growth and transition phases—including scaling, restructuring, and exit planning. I help leaders sharpen their commercial edge, refine their sales performance, and develop agile, high-impact business strategies.Next StepIf you need clarity on your next move, I invite you to connect. Let’s explore how we can accelerate your growth, optimise your strategy, and position your business for success.
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