Simon Bussy
Consulting Director @Behaviour Consulting Limited
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WORK HISTORY
Consulting Director @Behaviour Consulting Limited
GB
Responsible for the development of client relationships across Financial Services and Health / Well-being sectors:* behavioural insights to drive robust and powerful business change * behavioural approach to consumer interviews and usability testing* specialist research with vulnerable customers* behavioural insights into customer, adviser and in-house communications, and products and services* gain attention, increase awareness, trigger action with comms and content* intellectually robust and beautifully crafted designs to support improved decisions and positive actions - websites, apps, expert platforms* training programmes to help teams develop their roles, improve their creativity, or strengthen their resilience and well-being* speaker at in-house and industry eventsOur unique psychological models - the Behaviour Lens and the Behaviour Analysis Canvas - underpin our work, providing the solid framework to enable us to evaluate and improve communications, marketing, design and innovation. These are continuously updated to reflect latest research literature understanding, and ensure a robust and consistent approach across all our projects.Please contact: s••••••••@behaviourconsulting.co.ukPlease visit: behaviourconsulting.co.ukFor behavioural insights / wealth / health & well-being / digital global best practice and market insights please follow:@SimonBussy_UK on Twitter
EDUCATION
University of Gloucestershire
Master of Arts (M.A.)
SKILLS
ABOUT SIMON BUSSY
Simon has an unshakable passion for helping businesses achieve better ROI on their development spend & exceed Consumer Duty (consumer understanding) requirements:+ gain deeper insights from consumer/customer/adviser research: overcome biases inherent in traditional market research+ build winning propositions: inject behavioural insights, take your offer to the next level+ turn ideas into action: customer-facing websites, apps & expert platforms+ create more engaging communications: gain attention; trigger action+ deliver more interesting, insightful & practical training: improve creativity, strengthen well-beingSimon & the team work with businesses across the FS & Health sectors to complement their in-house knowledge, skills & expertise. We help deliver successful change & transformation by introducing psychological principles, rigorous research methods & first-class creative design underpinned by many years of deep sector experience & expertise. In short, our aim is to help leaders to inspire & deliver change, to help their teams & their customers make MORE GOOD decisions & FEWER POORER decisions, & to achieve their business objectives against TIME, COST & QUALITY levers.Simon is best known for his global work on all things digital wealth, tech,\'robo\', hybrid, adviser, D2C, & more recently, Targeted Support.He’s led 200+ engagements for 50+ clients: global banks, life companies, asset managers, wealth managers, advisory firms, digital start-ups, enterprise tech businesses, & more.Simon is author of many whitepapers & industry \'think pieces\', a regular press commentator, a popular industry & in-house event panelist / speaker, & industry awards judge.And he’s not afraid to give a (politely) challenging or contrarian viewpoint!Learn more at: Opinion. Challenge- Endorsements:\"Capable of thinking the unthinkable,\" Director, Office of the CEO\"Leadership is a key strength. gives clear direction & positively influences others to deliver,\" Marketing Delivery Director\"Good decisions under pressure… ability to resolve complex design issues & come up with pragmatic, deliverable solutions that address the business need… made significant & meaningful change happen … delivered more than what could be realistically expected,” Head of Outsourcing, IT & Change \"Simon has a commitment to the task that is unique, making it almost impossible for him to fail in his endeavours,” Director, Customer Strategy & SegmentationKey qualifications:MA (Strategic Marketing)
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