Simon Biemer
Senior Design System Designer (Principal-level Scope) @Telefónica Germany
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WORK HISTORY
Senior Design System Designer (Principal-level Scope) @Telefónica Germany
Munich, DE
Leading the evolution of a multi-brand design system across products and brands, establishing consistent UX quality and enabling scalable product development- Owning the definition of system architecture (tokens, variables, patterns) to enable predictable and reusable design decisions across teams- Driving design–development alignment through governance models, tooling, and standardized handover principles- Influencing product and engineering practices by embedding research, accessibility, and system thinking into product development across the organization- Mentoring and guiding designers across teams, strengthening design consistency and decision-making at scale
EDUCATION
Technische Universität Dresden
High School Diploma, Media and Computer Science
Technische Universität Dresden
Bachelor of Engineering - BE, Media and Computer Science
ABOUT SIMON BIEMER
I help organizations build and scale high-quality product and UX design in complex environments.My focus is on making product quality predictable and sustainable — by establishing clear product direction, strong design systems, and effective operating models across teams.I work at the intersection of design, product, and engineering, defining the structures, governance, and principles that allow organizations to scale quality deliberately — not rely on individual heroics.I’ve led the end-to-end design and delivery of digital products, as well as the transformation of design organizations — from introducing user-centered practices to building scalable systems and ways of working.I’m particularly effective in environments where products are already successful but lack coherence — aligning teams, systems, and decision-making to raise quality across platforms, features, and markets.Over the past years, I’ve worked across telco, health, finance, and insurance — often in regulated, large-scale environments with high complexity.I translate business and product strategy into scalable systems — enabling teams to consistently deliver high-quality, evidence-based outcomes.I’m most valuable when organizations want to elevate UX maturity sustainably — through clarity, structure, and repeatable standards.I shape design not just as a craft, but as an organizational capability that drives product and business outcomes.
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