Simona Melani
Director of Growth @Pulse Advertising
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WORK HISTORY
Director of Growth @Pulse Advertising
Milan, IT
Lead strategic new business initiatives and client acquisition processes across the Italian market within an international agency environment.Orchestrate cross functional teams throughout pitch and proposal development, ensuring strategic coherence, quality of output and alignment with client expectations.Act as senior point of contact for clients and prospects, overseeing project governance, final presentations and contractual negotiations.
EDUCATION
POLIMI Graduate School of Management
Master of Business Administration - MBA, Business Administration and Management, General
Università degli Studi di Palermo
Comunicazione Internazionale - International communication, XVI class - communication
Università degli Studi di Palermo
Comunicazione d'impresa e pubblicità / Advertising and Business Comms, Communication and Media Studies
SKILLS
ABOUT SIMONA MELANI
Marketing and brand leader with over 15 years of experience guiding brand strategy, positioning and go-to-market execution in highly visible, international environments.I have led marketing and communication strategies for global brands operating at the intersection of culture, creativity and business, with direct responsibility over teams, agencies and multi-market budgets. My work focuses on brand governance, consistency across markets and long-term value creation rather than short-term activation.Throughout my career, I have partnered with executive teams and key stakeholders to navigate complex brand ecosystems, manage reputational exposure and support transformation initiatives at both local and international level.I operate in brand-driven environments where long-term vision, cultural relevance and disciplined governance are central to brand equity and growth.
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