Simona Gheorghiu
Project & Marketing Manager @Independent
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WORK HISTORY
Project & Marketing Manager @Independent
Led strategic marketing and commercial initiatives for a property developer, managing a £1.4M budget and aligning cross-functional teams, agencies and suppliers to drive lead generation and improve customer experienceDeveloped go-to-market and growth strategies for digital products and services, translating research and insights into customer journey frameworks, MQL models and conversion optimisation approachesPartnered with a marketing agency on a video localisation project, translating complex technical material into clear, accessible messaging across different audiences and marketsDeveloped an independent marketing consultancy proposition, defining service offering, positioning, pricing strategy and go-to-market approachMaintained industry engagement as a Chartered Marketer (MCIM, CIM) while advancing expertise in project management, digital transformation and AI-driven marketing practices.
EDUCATION
Universitatea „Alexandru Ioan Cuza” din Iași
Bachelor of Economics - Faculty of Economics and Business Administration, Management
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Marketing
ABOUT SIMONA GHEORGHIU
Chartered Marketer with 20 years’ experience leading cross-functional commercial and growth initiatives across marketing, sales and customer experience in B2B and B2C environments, from start-ups to global organisations.Combine strategic oversight with hands-on execution to turn business objectives into clear plans and delivery, aligning stakeholders, resources and priorities to achieve measurable outcomes within defined timelines and budgets.Commercially driven and customer-centric, with a solid understanding of the full customer lifecycle from acquisition to retention. Recognised for strong organisational skills, work ethic and effective team leadership, fostering collaboration and relationship building to ensure alignment and consistent delivery against strategic goals.
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