Simona Gerzon
VP, Communications & People Insights | Strategic Storyteller | Data-Driven Culture & Transformation Leader
- Role
- Vice President, Communications & People Insights at Staples
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Simona Gerzon
Dynamic, strategic, and people-centered executive with a 20+ year career spanning Marketing, Strategy, Finance, and now HR - connecting data, storytelling, and culture to drive business performance and engagement.I’ve built my career across fast-paced Retail, B2C, and B2B environments, including Fortune 100 public and private equity settings, where I’ve led teams through transformation and growth.In my current role as VP, Communications & People Insights at Staples, I lead enterprise communications and people analytics to strengthen alignment, transparency, and culture across team members. My focus is on connecting people, insights, and strategy in ways that inspire action, evolve workforce experience, and fuel performance across the enterprise.Previously, I spent nearly a decade leading Marketing at Staples - launching new services, programs, and store formats, spearheading integrated omni-channel campaigns that built awareness and drove traffic, revitalizing the Easy brand, launching and scaling Easy Rewards into a beloved loyalty program, and modernizing how we connect with customers across retail, digital, and media. Earlier in my career, I built my foundation in Finance, FP & A, and Strategy, developing a deep analytical and transformation mindset that continues to guide how I lead today.I’m known for building high-performing, high-energy teams that love what they do - where transparency, creativity, and collaboration drive results. I believe the best work happens when people feel trusted, supported, and part of something bigger and I’m passionate about creating environments where both people and performance thrive.
Experience
Vice President, Communications & People Insights
Sep 2025 — Present
Education
Brandeis University
BA, Economics & International Business
2000 — 2003
Bentley University - McCallum Graduate School of Business
MSA, Accounting/Taxation
2006 — 2007
Skills
- Competitive Analysis
- Corporate Finance
- Process Improvement
- Financial Analysis
- Essbase
- Strategic Planning
- Team Building
- Management
- Financial Reporting
- Financial Modeling
- Strategic Financial Planning
- Business Analysis
- Forecasting
- Business Process Improvement
- Budgeting
- Strategy
- Project Management
- Microsoft Excel
- Cross-Functional Team Leadership
- Business Strategy
- Analysis
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