Simona F.
Senior Manager, Marketing @BCLC
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WORK HISTORY
Senior Manager, Marketing @BCLC
Vancouver, BC, CA
Strategic leader for two significant lines of business at BCLC, Lottery and Casino. Encompasses supporting my two teams in developing and executing the marketing for both big lotto national brands and regional games. For casino, I provide leadership in building casino category salience across BC, driving awareness, engagement and visitation.
EDUCATION
UBC Sauder School of Business
Bachelor of Commerce (BCom)
SKILLS
ABOUT SIMONA F.
Curious & Creative Mind: Extensive agency experience tapped into my natural curiosity to understand consumer behaviour and the creative process to solve business problems.Critical & Strategic Thinker: Brand Management exposed me to optimizing brand strategies through business results accountability, mining insights from consumer research and cross-functional collaboration.Supportive & Authentic Leader: Coach-like leadership style enabled me to create an environment based on honest relationships, constant improvement and building on individual strengths.Experience spans: Brand positioning & design | Marketing strategy including planning and applying consumer research | Marketing communications development across mass, experiential and 1:1 tactics including digital to CRM.
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