Simona Coviello
Digital Platform, Media & Crm Manager @Ayvens
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WORK HISTORY
Digital Platform, Media & Crm Manager @Ayvens
Rome, IT
Create a detailed marketing plan covering development of customer platforms, digital CRM, andactivation of media & lead generation campaigns.Implement a development program for the main digital platforms by leveraging know-how on functionalities, underlying processes, and a holistic vision of the overall digital ecosystem.Design and improve the user experience by assessing the impact on customers and internal processes.Support implementation of commercial strategy through integrated marketing actions.Define and implement a digital CRM strategy that puts the customer at the centre of all digital efforts.Roll out digital CRM tools and processes.
EDUCATION
Roma Explorer
Web Marketing training
The Blockchain Management School | Ateneo Impresa
Master's in Marketing & Communication
Business School Il Sole 24 Ore
Project Management, Master's in Project Management
Università di Siena
Bachelor's Degree in Philosophy
Università degli Studi di Macerata
Doctor of Philosophy (Ph.D.), - History of Philosophy - Economics - Modern History
SKILLS
ABOUT SIMONA COVIELLO
Digital Marketing and Transformation Manager with 20 years of experience across Automotive, Telco, Retail, and Services industries.Expert in Digital Strategy, CRM, Customer Journey Design, and UX.Skilled in leading digital transformation projects, omnichannel marketing, and customer experience innovation.Strong leadership in project management, team development, and data-driven decision-making.
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