Simona Vescera
Marketing Manager @Coloplast
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WORK HISTORY
Marketing Manager @Coloplast
Bologna, IT
Product Launch & Deployment Execution: Successfully design, deploy, and execute comprehensive product launch strategies and program evolutions in specific locations, spanning precise financial forecasting to rigorous postsales KPI monitoring.Financial & Budget Management: Manage and allocate the business line and program marketing budgets, meticulously tracking activities against ROI metrics to drive efficient commercial growth.Evidence-Based Content & Material Development: Synthesize market, sales, and competitor data alongside clinical evidence, best practices, and faculty input. Develop, evolve, and localize high-impact marketing materialsand promotional content to effectively communicate program value to hospitals and key stakeholders.HCP Engagement & KOL Management: Directly engage with Healthcare Professionals (HCPs) and Key Opinion Leaders (KOLs), managing their involvement within the program to integrate expert feedback into localprogram evolutions.Cross-Functional Collaboration & Field Enabling: Partner closely with Global HQ, country marketing teams, and program deployment managers on cross-functional projects. Train, enable, and align local field teams and salesrepresentatives to ensure the impactful delivery of marketing content and program materials.Tender & Compliance Management: Oversee complex medical tender documentation, ensuring robust clinical and commercial compliance across all initiatives.Strategic Marketing & Portfolio Management: Lead a dedicated marketing resource driving end-to-end strategy for the core Business Unit to secure future revenue growth.Program Evolution: Support the execution of comprehensive hospital optimization and capacity programs; continually implement, test, and adjust plans to measurably enhance patient care.
EDUCATION
Cilta
English course
Professional datagest
Master’s Degree, Marketing and Communication for Business
Alison.com
Social media marketing
Alma Mater Studiorum – Università di Bologna
Scuola di lettere e beni culturali, Communication Sciences
Lorenzo Fazzini High School - Vieste
High School, ITT
My English School
English course, No limits
Cork English College
English Language and Literature, General
ABOUT SIMONA VESCERA
Dynamic and results-driven Healthcare Marketing Manager with 10 years of marketing experience in the medical device industry. Proven track record in strategic portfolio management, high-impact product launches, and hospital-focused programs. Expert in translating product value into compelling marketing materials, engaging Key Opinion Leaders (KOLs), and partnering with field sales teams to drive program adoption. Adept at managing large-scale budgets and collaborating with global HQ to localize and execute corporate strategies. Fully fluent in English and Italian
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