Simona Segre Reinach

WORK HISTORY

EDUCATION

SKILLS

ABOUT SIMONA SEGRE REINACH

Simona Segre Reinach is cultural anthropologist and professor of Fashion Studies at Bologna University, Rimini Campus. She has written on fashion from a global perspective in the books, such as Berg Encyclopedia of World Dress and Fashion (2010), The Fashion History Reader (2010), as well as published articles in Fashion Theory, Fashion Practice, Business and Economic History, and Critical Studies in Fashion and Beauty. She is author of Mode in Italy La moda. Un\'introduzione (2005, 2010), Orientalismi. La moda nel mercato globale (2006), Un Mondo di Mode (2011), EXHIBIT!(2017 with Luca Marchetti), Fashion in Multiple Chinas (2018 with Wessie Ling) She has done field work in China (in Sept 2002, April 2004, April 2005, April 2006, March-April 2008 and April 2010), contributing to a collaborative study in Cultural Anthropology on Sino-Italian joint - ventures in the field of textile and fashion. In progress is an edited volume (with Wessie Ling) on Multiple Chinas which studies contemporary façade of China through post-1980s Chinese fashion taking into account not only the fast-developing country itself but also its diaspora and cultural interaction with Europe. She is also involved in Fashion Curation Studies. She curated the exhibit 80\'s-90\'s Facing Beauties. Italian Fashion and Japanese Fashion at a Glance (Museo della città di Rimini, 11 ottobre-8 dicembre 2013). She sits in the Editorial Board of Fashion Theory, Dress Cultures, The International Journal of Fashion Studies. She has been involved in the recent debates over future directions in fashion studies (Rimini University and Warwick University). Research Profile The evolution of Italian fashion industry after the 80\'s- Sino-Italian joint ventures- Western attitudes towards Chinese fashion industry and Chinese consumers- Western brands in China and local fashion resources.