Simon Wiebusch

About Simon Wiebusch

MBA-educated global agribusiness CEO with 25+ years of leadership across markets, functions, and cultures. Agile, commercially sharp, and experienced in steering complex organizations with a clear focus on growth, execution, and governance.I have built and led high-performing teams across Eastern Europe, South Asia, and Southeast Asia, with 20+ years of full P&L responsibility. My background spans sales support, tender management, controlling, and strategic transformation—including shaping Bayer’s enterprise-wide growth strategy and global market access agenda. I scale businesses by leveraging cultural insight, modernizing distribution systems, and developing strong, succession-ready leadership benches.Serving as CEO and Vice Chairman of a $500M+ publicly listed company, driving digital agriculture and delivering a $700M+ P&L across India, Bangladesh, and Sri Lanka. Representing Bayer in India across colleagues across manufacturing, global shared services, R&D, and commercial operations—creating over $1B in economic value annually.Beyond the enterprise, I represent the company in industry forums like CLI and FSII as well as the agriculture sector and the industry on national platforms—including FICCI, CII, and ICFA—and regularly speak on the future of agriculture, digital transformation, climate‑smart solutions, and policy innovation. I advocate for farmer prosperity, technology adoption, and system-wide modernization across India and emerging markets. As a leader, I am clarity-driven, integrity-led, and focused on enabling teams to win. I champion customer success, technology adoption, climate‑smart solutions, and strong governance to build competitive, resilient, and future-ready agricultural systems.Personal Attributes:Turnaround ManagerBusiness Growth Driver Global Project ManagerCurious; Bold & CourageousInspiring & Empowering CoachMulti-Country & Culture LeaderOrganizational Change ChampionI & D Talent Developer/ Team PlayerBusiness Expertise/ Skills:AgricultureBoard Leadership/ Publicly Listed EntityStrategic ReviewCompany MergerDigital TransformationSustainable MarketingGo-To-Market StrategyGlobal Strategy DefinitionIndia/ Emerging Asia/ Eastern Europe

Experience

1. CEO Bayer Cropscience Ltd & Cdh, Crop Science Division of Bayer for India, Bangladesh & Sri Lanka

   Bayer

   Nov 2023 — Present · Mumbai, IN

   Leadership of listed entity. Exposure as Industry Though Leader. Roll out of new management model around Dynamic Shared Ownership.

Education

• Gymnasium Schloss Wittgenstein

  A-Levels/ Abitur, A-Levels

  1992 — 1996

• University of Bradford

  MBA, Master

  2001 — 2002

• University of Applied Sciences (FOM) Essen

  Bachelor's Degree, Economics

  1997 — 2000

• Mt. Lebanon Jr. High School

  Junior High School, American School

  1986 — 1990

Skills

• Strategy Implementation
• International Business
• Forecasting
• P&L Management
• Sales Management
• Market Development
• Business Planning
• Business Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• Negotiation
• Marketing Management
• Market Analysis
• Sales
• Pricing
• Product Development
• Agriculture
• Talent Developer
• Change Management
• Community Management
• Agribusiness
• Mergers & Acquisitions
• Key Account Management
• New Business Development
• Management
• Business Development
• Product Management
• Strategic Planning
• Mergers
• Competitive Analysis
• Leadership