Simon Rosa

Marketing Director @Mj Peterson Real Estate

Buffalo, NY, US

Designed and executed a full-funnel marketing strategy for a portfolio of over 400 residential andcommercial properties, resulting in a 30% increase in qualified leads-Managed the marketing budget and optimizing ad spend to achieve a 20% reduction in costs, whileincreasing revenue, and generated a 25% increase in website traffic and social media engagement-Oversaw all digital marketing channels, including website development and restructuring, SEO, emailcampaigns, and paid social media, which contributed to a 25% increase in property rentals andsales-Led a team of marketing specialists, providing mentorship and strategic direction to ensurecampaign goals were met and exceeded and working with company leaders to establish effectiveoperational and financial strategies to increase revenue-Directed the creative development of all marketing collateral, including brochures, websites, andvirtual reality tours, enhancing the brand’s high-end image.

Fordham Gabelli School of Business

Master of Business Administration - MBA, Communications Media Management & Marketing

Sheridan College

Advanced Television and Film, Film/Cinema/Video Production Studies

D'Youville University

Master of Education - MEd, Early Childhood Education and Teaching

Brock University

Bachelor's degree, Communications Studies

Cornell University

Human Resources Management

The City University of New York

School Building Leadership, Higher Education/Higher Education Administration