Simon Powley

About Simon Powley

I am an enterprise executive and transformation leader with responsibility for defining and executing growth strategy across revenue, channels, and the member experience in a regulated financial services environment.As Chief Revenue Officer, I lead the end-to-end growth agenda, aligning strategy, operating models, capital investment, and execution across product, marketing, digital, contact center, financial centers, business services, and sales. My accountability includes membership growth, asset growth, deposit and loan growth, non-interest income, and overall revenue performance, with a balanced focus on ROA, operating efficiency, and long-term enterprise value.A core aspect of my leadership is enterprise-wide transformation—modernizing digital and physical channels through AI, automation, and data-driven decisioning. I oversee initiatives that redesign distribution models, improve cost-to-serve, and strengthen engagement, including AI-enabled contact center transformation, digital-first member strategies, and financial center evolution focused on advice and relationship depth.I partner closely with the CEO, CFO, and executive leadership team on enterprise strategy, resource allocation, and governance, ensuring strategic priorities translate into measurable financial, operational, and member outcomes. My approach emphasizes disciplined execution, risk-aware decision-making, and building leadership teams capable of scaling performance through change.I am motivated by long-term stewardship—strengthening the balance sheet, advancing the cooperative mission, developing future leaders, and positioning the organization to compete and grow in an increasingly digital, AI-enabled financial services landscape.

Experience

1. Chief Revenue Officer (CRO)

   Kitsap Credit Union

   Dec 2023 — Present · US

   As Chief Revenue Officer, I am an enterprise leader responsible for defining and executing the credit union’s growth and transformation strategy. I own the end-to-end revenue agenda, aligning strategy, operating models, capital investment, and execution across product, marketing, digital, contact center, financial centers, business services, member experience, and sales.I am accountable for membership growth, asset growth, deposit and loan growth, non-interest income, and overall revenue performance, with a balanced focus on growth, ROA, and operating efficiency. I partner closely with the CEO, CFO, and executive team to shape enterprise priorities, allocate resources, and translate strategy into measurable financial and member outcomes.A core focus of my role is leading enterprise-wide digital and channel transformation, leveraging AI, automation, and data-driven decisioning to modernize distribution, improve cost-to-serve, and elevate the member experience. This includes AI-enabled contact center transformation, digital-first engagement strategies, and the evolution of financial centers into advice- and relationship-driven environments.I lead cross-functional transformation spanning technology, process, talent, and culture—building scalable capabilities while developing leaders and high-performing teams. My focus is long-term value creation: strengthening the balance sheet, improving profitability, advancing the cooperative mission, and positioning the credit union to compete and grow in an increasingly digital, AI-enabled financial services landscape.

Education

• Pacific Coast Banking School

  Master's degree, Banking and Financial Support Services

Skills

• Business Process Improvement
• Talent Management
• Executive Management
• Commercial Lending
• Business Planning
• Operations Management
• Business Relationship Management
• Retail Banking
• P
• Sales Management
• Customer Service
• Financial Services
• Crm
• Sales
• Portfolio Management
• Customer Experience
• Loans
• Human Resources
• Training
• New Business Development
• Customer Relationship Management (Crm)
• Leadership
• Management
• Strategy
• Banking
• Risk Management
• Credit
• Change Management
• Credit Cards
• Financial Risk
• Commercial Banking
• Coaching
• Vendor Management
• Relationship Management
• Mortgage Lending
• Project Planning
• Business Development
• Process Improvement
• Cash Management
• Cross-Functional Team Leadership