Simon Parent
Vice President, Business @Cossette
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WORK HISTORY
Vice President, Business @Cossette
Montreal, QC, CA
Contribute to the overall vision of agency clients- Track and achieve performance indicators that demonstrate the financial health of clients- Identify and integrate the best talent to successfully complete complex projects- Inspire colleagues and experts to enhance their skills and knowledge.
EDUCATION
Université de Montréal - HEC Montréal
Bachelor of Business Administration (B.B.A.)
Université de Montréal
Masters
ABOUT SIMON PARENT
Bilingual marketing and communication executive with recognized leadership in implementing innovative and integrated plans and tailoring robust ecosystems for diverse Canadian markets. These efforts have regularly exceeded revenue projections, demonstrating competency in adapting strategies to regional dynamics and seizing short-term business opportunities. Delivered award-winning campaigns that stood out for their results, creativity, and for pushing the limits of technology while building share of heart. With a background that spans over three decades, Simon Parent’s career is marked by leadership in agencies, media, and companies. He has experience in advertising, sponsorships, promotions, public relations, social media, digital ecosystems, etc. Simon\'s management style builds accountability and capitalizes on the strengths and interests of colleagues and partners in a constructive atmosphere. He has a proven ability to maximize budgets. He is customer-centric, collaborative, professional, and people-focused and excels in publicly traded or privately owned high-tech environments and service industries. Simon Parent holds a bachelor’s degree in business administration from HÉC Montréal and a master\'s degree in communications with a marketing specialization from the same university. He brought his expertise to non-profit organizations over the years at the Maison du développement durable, Ruisseau Jackson Protected Natural Area, the crowdfunding platform La Ruche, Vie des Arts magazine, and Fondation Grantham for Arts and the Environment.
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