Simon McDermott

Managing Director @Ignition B Corp Certified

Hatfield Heath, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2023 — Present

Managing Director @Ignition B Corp Certified

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Overall responsibility for company strategy, commercial performance and client delivery• Leading multidisciplinary teams across content, creative, digital and live experiences • Partnering with global clients to deliver long-term learning strategies, not just single campaigns• Driving innovation across hybrid and digital learning formats

SKILLS

Product DevelopmentMarketing CommunicationsInstructional DesignAdobe Creative SuiteProject ManagementBrand DevelopmentSocial MediaTeam LeadershipWeb DesignMarketingAdvertisingOnline AdvertisingUser ExperienceTrainingEvent ManagementMarketing StrategyWeb DevelopmentDreamweaverPhotoshopIllustratorDigital MediaE-LearningCopywritingContent DevelopmentFlashCreative DirectionManagementQuarkxpressUser Interface DesignNew Business DevelopmentIndesignBusiness Development

ABOUT SIMON MCDERMOTT

I lead Ignition, a specialist learning & development agency that helps brands turn complex information into confident, capable performance - not just well-designed content.Too often, learning is treated as an event. A launch. A workshop. A platform rollout. We design learning that sustains knowledge, shapes behaviour, and delivers measurable commercial impact.With three decades in the industry, progressing through multiple leadership roles within the business, my background spans learning & development, product launches, sustainment, and onboarding - all driven by one belief: if people don’t apply what they learn, it hasn’t worked.What we do best:• Designing end-to-end learning journeys rather than one-off interventions• Sustaining knowledge across live, digital and hybrid formats• Making complex subjects clear, engaging, and memorable• Aligning learning strategy directly to commercial and behavioural outcomes• Enabling global brands to launch products, onboard teams and build capability at scaleAs Managing Director, I focus on strategy, client partnerships, creative and technology direction - ensuring everything we deliver is purposeful, commercially aligned and performance-driven.If you’re rethinking how learning supports product launches, develops teams or sustain long-term capability at scale, I’d be glad to connect.

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Simon McDermott — Managing Director at Ignition B Corp Certified in Hatfield Heath, GB | Unifers