Simon MacHowiak
B2b Marketing Head @slashwhy
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WORK HISTORY
B2b Marketing Head @slashwhy
Hamburg, DE
Leading a team being responsible for B2B Marketing Communications, driving strategic planning and the creation of high-quality, long-term demand content. Manage creative development and ensure effective distribution across channels to meet business goals.Team Leadership: Lead, mentor, and inspire a high-performing content team, ensuring alignment with business and sales objectives.Strategic Planning: Develop and execute content strategies that support long-term business goals and directly contribute to B2B sales growth, focusing on high-impact, evergreen content.Content Development: Oversee the creation of engaging, high-quality content that addresses key industry trends and high-level topics, tailored to drive decision-making in B2B markets.Creative Innovation: Push creative boundaries to produce unique content that resonates with B2B audiences while aligning with broader business objectives.Channel Management: Optimize content distribution across platforms, ensuring it supports B2B sales efforts and aligns with the overall marketing and sales strategy.
EDUCATION
Udacity
Nanodegree Online Marketing
Fachhochschule des Mittelstandes Bielefeld
Bachelor of Arts - BA, Bachelor of Arts (B.A.) Media Communications and Journalism
ABOUT SIMON MACHOWIAK
I am responsible for developing and executing B2B marketing strategies and campaigns that drive growth and engagement for our clients. I lead a team of creative and talented professionals who deliver high-quality content, design, and performance across various channels and platforms. I enjoy building bridges between people, business, and culture, and using my communication skills, drive, and vision to achieve our goals.
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