Simon Larkin Cmktr
Director & Co-founder @Arx Nova
Signup · Get unlimited contacts
WORK HISTORY
Director & Co-founder @Arx Nova
GB
I’m a Director and Co-Founder of Arx Nova, a crisis management firm focused on helping mid-tier businesses regain control during periods of serious disruption.My role centres on strategic communications, messaging under pressure, and leadership alignment. I work closely with boards and executive teams to manage high-stakes situations, including reputational damage, financial instability, operational breakdown, and regulatory exposure. My focus is on bringing clarity, consistency, and commercial sense to complex challenges.With over 20 years of experience leading high-pressure communications, brand strategy, and digital operations, I bring a calm, commercially grounded perspective to crisis response. I have worked inside complex, regulated organisations and led functions through times of significant change, including restructures, reputational threats, stakeholder pressure, and operational uncertainty. This creative and commercial foundation means I understand how to translate business strategy into decisive communication. In a crisis, that means clear internal alignment, confident external messaging, and the ability to act quickly without losing control of the narrative.I am a Chartered Marketer and Fellow of the Chartered Institute of Marketing, and I bring both strategic oversight and hands-on experience to every engagement. I have worked on projects spanning stakeholder communications, media management, digital risk, internal reassurance, and public response. I understand what it means to operate calmly under pressure and provide leadership when others are looking for direction.At Arx Nova, I bring structure, clarity, and pace to the most critical moments in a business’s journey. Whether supporting a leadership team in crisis or building a communication strategy for recovery, I focus on what matters most: restoring confidence and enabling decisive action.
EDUCATION
The University of Huddersfield
Bachelor of Arts - BA, Fine/Studio Arts, General
The Open University
Bachelor of Laws - LLB, Law
OffSec
CEH Certification, Certified Ethical Hacking / PEN Testing
SKILLS
ABOUT SIMON LARKIN CMKTR
I’m a Chartered Marketer (CMktr) and Fellow of the Chartered Institute of Marketing (FCIM) with over two decades of leadership experience in strategic marketing, brand positioning, and crisis communications.My career has consistently focused on one thing: helping businesses take control of their narrative. Sometimes that is about creating intentional growth through marketing strategy, and sometimes it is about regaining control when disruption strikes. I specialise in both.As a senior marketing leader, I have built and transformed marketing functions across a wide range of sectors, including financial services, real estate, hospitality, professional services, and regulated markets. I have led global campaigns, overseen complex digital ecosystems, and delivered full-stack strategy across brand, content, digital, CRM, and performance marketing. From repositioning brands to launching new ventures, my focus is always on commercial impact through clarity and direction.Alongside this, I also operate at the sharp end of business. I have worked with organisations navigating high-pressure, high-stakes moments, including reputational fallout, regulatory exposure, financial instability, legal scrutiny, leadership exits, and operational disruption. In these scenarios, I focus on stabilisation through clear messaging, stakeholder confidence, and board-level strategic alignment.I bring a rare blend of creativity and commercial logic to both sides of the table. I am equally comfortable building a go-to-market strategy as I am leading stakeholder communications through a crisis. I understand that brand and risk are two sides of the same coin, and that both require structure, pace, and confidence to get right.What sets me apart is the ability to operate across disciplines. I work seamlessly with legal, finance, and operational teams, particularly under pressure, and I know how to align communications with risk, opportunity, and outcome.Whether I am supporting long-term growth or delivering rapid response, I bring clarity, control, and calm decision-making to the moments that matter.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.