Simon Hore González
Quality Auditor @Cakesmiths
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WORK HISTORY
Quality Auditor @Cakesmiths
City Of Bristol, GB
Conduct a daily review of the CCP, guarantee adherence to periodicity and validate the results of metal detection tests and food analyses- Verify checklists, approve all rooms and elements involved in the production of bakery products- Ensure that the cleaning and sanitation plan for the factory’s production areas meets the highest standards and is effectively implemented in work and production environments- Confirm all ingredients used in the production of confectionery products strictly adhere to the prescribed recipes and technical specifications- Monitor stocks of sharp and pointed items daily to maintain safety- Oversee and manage the general utensils utilized in cake production to ensure compliance with quality standards- Assess the conditions of fridges and freezers to guarantee optimal storage of ingredients and product traceability - Verify weights to ensure the calibration of both analogue and digital weighing systems- Collect samples for bacteriological analysis and rigorous testing of confectionery products- Record and register any technical anomalies related to quality processes, ingredients, or products that deviate from standards, as well as any mechanical failures of machinery and fabrication - Monitor procedures and enforce good practices along production lines, maintain product integrity- Generate reports to identify bad practices and promote corrective actions. Continuous improvement- Maintain continuous communication to promptly report any anomalies or malpractices in daily procedures- Produce an internal audit report detailing non-conformities, improvement opportunities, and relevant findings regarding technical quality production plant- Actively participate in quality management initiatives, including cake and bakery product testing panels, technical product analysis, specifications, and identifying improvement opportunities- Provide essential support in the launch of new products, focusing on maintaining high-quality standards
EDUCATION
MDALatam
Digital Marketing Strategy, Marketing
Universidad del Rosario
Journalism and Public Opinion Professional, Journalism and critical thinking
SKILLS
ABOUT SIMON HORE GONZÁLEZ
I excel at analysing challenges across various industries and fostering effective communication processes that drive impactful leadership, transforming company culture and solving problems. My expertise lies primarily in digital marketing, where I develop and implement strategic plans that leverage innovative technologies to navigate today’s dynamic landscape.I have always viewed my professional journey through a strategic lens, which fuels my commitment to creating forward-thinking transmedia solutions in communication and digital marketing that are both impactful and sustainable. My adaptability to diverse professional environments enables me to work effectively across different industries and markets.As a bilingual digital marketing strategist, I embrace global challenges and leverage my skills to develop comprehensive marketing strategies that resonate in international contexts. My focus includes- Crafting data-driven research, plans, and strategies that maintain a keen understanding of audience engagement- Dynamic information management to identify and target specific customer segments for online campaigns- Utilising audiovisual techniques and photography to enhance brand storytelling and communication- Formulating strategies to strengthen brand digital ecosystems and drive lead generation- Designing customer acquisition models that convert interest into sales effectively- Creating automated advertising campaigns tailored to meet objectives on the appropriate platforms- Conducting digital diagnostics to understand market perception and trends- Building relationships with media and PR to amplify brand presence- Analysing data projections with structured methodologies to inform strategic decisions- Employing storytelling techniques to present compelling, data-backed marketing proposals.My focus is on empowering brands to thrive in the digital realm and creating value through innovative marketing initiatives that stay ahead of the curve.
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