Simon Gibson
VP, Audience at GIPHY
- Role
- VP, Audience at Giphy
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Simon Gibson
Multi-channel marketing expert and seasoned leader. Experience building and deploying brand strategies across multiple channels (Comms & PR, Paid Media, Social Media, Brand & Partnerships, Events). Strong public speaker and writer. Thrives in collaborative environments. Lands 50% of his jokes, but commits to 100% of them.
Experience
VP, Audience
May 2020 — Present · New York, NY, US
Responsible for building the strategy and direction for all GIPHY\'s marketing efforts, including any/all Paid Marketing strategies (growth, acquisition, awareness, etc.), co-branded marketing campaigns, internal/external comms, PR, Thought Leadership and Events. Additionally, advocating open and transparent cross-department collaboration, empowering + supporting internal team growth, and ensuring our initiatives achieve and represent GIPHY\'s core values. Contributes to high level company planning to support wider business initiatives and long term success, while also being nimble enough to shift focus in realtime.
Education
Lehigh University
Bachelor of Arts, Theater, Math and Theater
1998 — 2002
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