Simon Fraser

VP, Head of Insights @Press Ganey Forsta

Shrewsbury, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2026 — Present

VP, Head of Insights @Press Ganey Forsta

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Focused on delivering value-based outcomes for our customers across the globe, through our differentiated strategic insights capabilities and solutions.

EDUCATION

1992 — 1995

Swansea University / Prifysgol Abertawe

Bachelor’s Degree, English and Philosophy

SKILLS

CrmCompetitive AnalysisBusiness InsightsNielsenQualitative ResearchBusiness DevelopmentBrand EquityMarket AnalysisQuestionnaire DesignLeadershipBrand LoyaltyManagementFast-Moving Consumer Goods (Fmcg)Consumer InsightAccount ManagementSurvey DesignConsumer BehaviourMarch 2016 Presented at “the Future of Utilities” Conference, on the “Five Steps to Achieving Both Relationship and Business Objectives”, as Well as Taking Part in a Panel Q&A.Client ServicesBrand DevelopmentSegmentationShopper MarketingStrategyPrimary ResearchConsumer BehaviorQuantitative ResearchMarketing ResearchFmcgBrand ManagementCompetitive IntelligenceMarketing StrategyAdvertising ResearchMarket ResearchTeam LeadershipCustomer InsightAnalyticsBusiness Strategy

ABOUT SIMON FRASER

As VP, Head of Insights at Press Ganey Forsta, I focus on leveraging customer insight, consumer behavior, and segmentation to enhance customer experiences. My expertise lies in connecting brands with their audiences and shaping strategies that foster meaningful interactions. In collaboration with teams and clients, I am committed to optimizing customer experiences through data-driven insights and innovative strategies. My work reflects a dedication to empowering organizations to better understand and engage their customers, aligning efforts with broader goals to achieve impactful results.

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Simon Fraser — VP, Head of Insights at Press Ganey Forsta in Shrewsbury, GB | Unifers