Simon Eldred
Marketing Director @Roche
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WORK HISTORY
Marketing Director @Roche
London, GB
EDUCATION
University of Southampton
BSc Hons, Physiology with pschology
ABOUT SIMON ELDRED
Commercial leader in rare disease with a track record of shaping strategy in complex, high-unmet-need environments.As Disease Area Marketing Lead within the Rare Indications Squad at Roche, I lead cross-functional teams to define and deliver integrated disease and brand strategies across marketing, medical, access and analytics. My focus is on turning deep patient and stakeholder insight into clear commercial direction — from pre-launch strategy through to lifecycle optimisation.I operate at the intersection of strategy and execution: aligning global and local priorities, navigating complex reimbursement environments, and building plans that balance scientific credibility with commercial performance. Rare disease demands precision — in evidence, in messaging and in stakeholder engagement — and I thrive in that challenge.My experience spans:• Launch and pre-launch strategy in specialist indications• Cross-functional squad leadership in matrix organisations• Market access and HTA-aware brand planning• Portfolio prioritisation and resource allocation• Translating data and insight into clear commercial action• Global launch planninggI am particularly motivated by building high-performing teams, simplifying complexity, and shaping sustainable franchise growth in areas of significant unmet need.
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