Simon Says

About Simon Says

People keep saying “content is dead.”But every time I hear it, I think of the brands that stopped investing in content—only to lose visibility, trust, and direction. Because when used with intention, content doesn’t just tell stories. It builds companies, shapes markets, and creates lasting competitive advantage.My journey into content began in the newsroom.> I started my career as a journalist, driven purely by a passion for writing and storytelling. But the deeper I went, the more I saw how bias and system-driven narratives overshadowed real impact. I realised I didn\'t just want to report stories—I wanted to build them, shape them, scale them, and connect them to people at the right moment, with the right intent.That shift pulled me into content marketing.And content marketing turned into strategy.Strategy expanded into SEO, growth, product content, and brand architecture.The craft became the career.Today, that path has brought me to TechBlocks, where I shape narratives around digital engineering, platform modernization, and enterprise transformation. Here, content isn’t just communication—it’s a strategic engine that simplifies complexity, builds trust, and fuels demand.Before TechBlocks, I scaled content across GrabOn, Alternatives.co, TechWish Group, and other projects—across India, the U.S, and Australia. I led content systems, built SEO machines, launched AI tools, and experimented with everything from YouTube automation to AI influencer models. One highlight was co-creating WriteGenius, a long-form AI content engine designed for modern content teams.Over the years, I’ve built mastery across the full content + SEO stack- Skyscraper content that owns SERPs- Cornerstone & pillar ecosystems that build authority- 10x content frameworks that outperform competition- Money pages tied directly to conversion and revenue- Search intent modeling rooted in human psychology- Topic clusters scaled across regions and languages- Editorial operations built for speed, quality, and consistency- AI-driven workflows for research, insights, audio/video, and content opsBut no matter how advanced the strategy, one principle stays the same:Understand people—their intent, their motivations, their journey. Everything else is execution.Outside work, I’m still the same Hyderabadi who lives for biryani, Irani chai, and stories shared with extraordinary people.Content isn’t dead.It’s alive in every brand willing to use it with clarity, courage, and purpose.

Experience

1. Content Strategist

   TechBlocks

   Nov 2025 — Present · Hyderabad, IN

Education

• St. Joseph's Degree & PG College

  Master of Arts - MA, Journalism

  2015 — 2017

• Wesley Degree College, Hyderabad

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

  2012 — 2015

• CSI College of Education

  Bachelor of Education - BEd, Social Sciences

  2018 — 2020