Simon Caines

About Simon Caines

Proven leader with 25+ years experience in consumer insights and product innovation in FMCG, across household goods and personal healthcare.Impressive track record across full range of Front End Innovation, Product Design and Delivery. Highly skilled at leveraging consumer and market insights to create value and competitive advantage for several billion dollar brands / businesses and across both developed and developing markets. Strength leading multifunctional teams (across technical & commercial communities) connecting Consumer, Business and Technology in breakthrough ways to delight consumers and build the business.Expertise in a wide range of consumer research methodologies to deliver consumer & market insights and highly adept at synthesizing output from both quantitative & qualitative consumer research to inspire the organization and guide commercial and product innovation.Passionate about coaching & growing others and driving organization optimization / system capability improvements.Experience leading teams located across Europe, Asia and North America and several years of experience managing external strategic alliances in order to deliver against business objectives.

Experience

1. Director - Corporate Innovation Capability

   Procter & Gamble

   Nov 2024 — Present · Mason, OH, US

   Leading the Digital & AI Transformation Program & Global Training Program for our Products Research Community.

Education

• Bangor University

  Bachelor’s Degree, Biological Sciences