Simon Baxendale
Head of Digital Products and Solutions @Informa Markets
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WORK HISTORY
Head of Digital Products and Solutions @Informa Markets
Manchester, GB
Heading up the Digital Solutions Team, proposing new and innovative digital investments for a leading international B2B aviation events organsation, working across a portfolio of 6 annual peripatetic events. Responsibilities include:• Leading the operational delivery and development of digital platforms, systems, and processes, ensuring optimal functionality and performance for 6 annual live and virtual international events, each attracting up to attendees.• Managing and mentoring a team of 2 junior executives and a website developer, ensuring daily tasks meet business objectives, conducting regular performance reviews, providing constructive feedback, and reducing staff turnover by 33%.• Driving clear product development strategies by collaborating across departments to identify business objectives and budgets, while also serving the ROI expectations of delegates, leading a customer satisfaction rate of 92%.• Assimilating qualitative & quantitative customer insight to drive cross-platform improvements in the quality of registration, invoicing, and scheduling systems seeing an increase in returning customers in the last 12 months• Conducting and robust reporting and business analysis and presenting findings and recommendations to continuously drive improvement and support the direction of event planning and digital product strategy.Achievements include- Produced and launched the organisation\'s first-ever virtual event in December 2020, during the COVID-19 pandemic with 1,700+ attendees- Oversaw sourcing of digital event suppliers with defined objectives, budget, and technical specifications, and has been the preferred supplier for four successful virtual and hybrid events- Spearheaded the implementation of a new CRM (Salesforce), with investment exceeding £30k including auditing legacy data, creating business-wide reports, onboarding, and training staff, and successfully integrating within every department.
EDUCATION
The University of Manchester
2:1, Computing and Geography
SKILLS
ABOUT SIMON BAXENDALE
A highly analytical and results-driven digital product manager with over 15 years of experience in product development, project management, and implementation. With a strong focus on delivering impactful digital solutions, I excel in driving product strategies that optimize user experience, performance, and business outcomes. I am now seeking a dynamic role where I can leverage my expertise in product management to shape innovative digital experiences and contribute to the growth of a forward-thinking organisation.A hands-on leader and strong people manager with excellent interpersonal and negotiation skills, capable of building and maintaining positive working relationships with internal and external stakeholders. Core skills include: Product Development, Project Management, Product Management, Budget Management, Business Analysis, User Experience (UX), Customer Journey, Customer Insight, Product Design, Data Analysis, Reporting, Team Management, Team Leadership.
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