Simon Bullen
General Manager Uk @Imetec Uk Limited
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WORK HISTORY
General Manager Uk @Imetec Uk Limited
London, GB
GM of UK Italian business subsidiary comprising two consumer brands - Dreamland bedding/throws and Bellissima light electrical haircare products. Transformed underperforming UK business returning it to profit, restoring customer relations, restructuring and relocating team to London office Grew revenues profitably by 30% vs prior year, achieving total budget and exceeding online channel (direct to consumer & Amazon) targets
EDUCATION
University of Bath
MBA, Business
ABOUT SIMON BULLEN
Global FMCG Expert with over 25 years experience driving international brand growth by exporting successfully to new and existing markets worldwide. Whether expanding into new regions or strengthening existing market positions, the focus is always on delivering measurable and sustainable growth and building long-term success.• With extensive experience across Europe, the Middle East, and the US, my proven expertise helps brands navigate the challenges of international trade, from securing distribution deals to managing complex export operations. Strong leadership and a hands-on approach ensure that every project delivers tangible results.• Skilled in identifying new market opportunities, managing teams across cultural boundaries, and improving performance in fast-moving consumer goods, the approach is always pragmatic and results-driven.Highlights:• Increased TABASCO Sauces\' European business by over 20%, through innovative product development, expanded distribution and effective communication. • Revitalised Gü Dessert\'s export business, leading to significant increases in sales and profitability•Boosted Reynolds Household Products Middle East profits by optimising distributor management, improving operations Saudi Arabia and implementing a price increase across the region • Achieved multi-million pound growth for Twinings Tea, through management team restructuring initiatives, relaunching ranges in Europe and the Middle East and securing market leadership in France.• Grew Zip Fire products business through strong category and customer business planning, distributor management, new market entry, distribution gains and range launches with full marketing mix support• Advised UK Food & Drink Federation on an export growth plan for the food and drink sector, the UK\'s largest manufacturing sectorFor businesses and brands ready to explore new markets and grow internationally, contact s••••@theexportpartners.co.uk or visit The experience and global network are in place to drive your business forward.
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